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NEW Podcast: The Billion Dollar Marketing Genius Behind Grey Goose
Season 6 of the Choice Hacking podcast is now live!
Jen Clinehens
August 21, 2024
In partnership with
Hi there - Jen here :)
🧠 Episode 606 of the Choice Hacking podcast is now live!
In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka.
There was just one problem.
Vodka's reputation at the time was... a little rough around the edges. And what little premium marketshare existed was dominated by Absolut.
But somehow, Sydney Frank and Grey Goose broke through the noise to dominate the high-end vodka market.
So much so that they went from $0 to selling for $2B in an all-cash deal in only 8 years.
Unsurprisingly, marketing genius Sydney Frank used psychology and behavioral science to get there - consciously or not.
Join me today as I unpack the history of Grey Goose, its innovative marketing approaches, and how understanding customer psychology made it a billion dollar brand.
Today’s episode is brought to you by:
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👉 Listen on:
Here’s what one of my lovely listeners had to say about the podcast:
⭐⭐⭐⭐⭐
“Love how much info is packed into each episode. Enough to know if you want to delve more into a subject or example and consider how to apply in work.”
Stay tuned for Thursday’s newsletter -
I’m breaking down psychological principles behind the saying, “sell certainty, not chance” and how you can use it to grow your business.
Until next time,
Jen
 | Jen Clinehens, MS/MBA |
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