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Hi there - Jen here :)
🧠 Episode 608 of the Choice Hacking Podcast is now live!
In 2012, two Stanford University professors, Andrew Ng and Daphne Koller, recognized the potential of online learning to democratize higher education.
So they created Coursera, now one of the largest online learning platforms in the world with 148 million registered users.
Like many online education platforms, Coursera’s biggest struggle was with low course completion rates.
A study by the Massachusetts Institute of Technology (MIT) found that online courses only have a 4% retention rate, on average.
But Coursera’s paid course completion rate is an astonishing 55.4% - that’s 1285% higher than the average online learning platform.
How did they do it?
With a bit of behavioral science and psychology of course - applied consciously or not - to their user experience.
Join me today as I unpack the science behind how Coursera made education (ethically) addictive.
Today’s episode is brought to you by:
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👉 Listen on:
Here’s what one of my lovely listeners had to say about the podcast:
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"The Gucci of behavioural science & marketing podcasts
Does that say it all? Jen's content is incredible. Episodes are about 10 minutes long each. Perfect for busy pro's. Practical and entertaining."
Until next time,
Jen
 | Jen Clinehens, MS/MBA |
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