NEW Podcast: How a tiny perfume company used psychology to take over the world

Hi there - Jen here :)

🧠 Episode 613 of the Choice Hacking Podcast is now live!

Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market.

These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder.

But when it first tried to expand into the U.S. it was… a cult brand to put it politely. And they had the marketing budget to match:

Zero.

But Jo Malone managed to turn that true $0 marketing budget into an asset that catapulted the brand into the world’s most exclusive department stores - like Bergdorf’s in New York and Harrod’s in London.

And that growth didn’t happen by accident.

It was down to deeply understanding customers and  using behavioral science and psychology - consciously or not - to get people buying.

Join me (Jen Clinehens) today as I unpack the psychology behind Jo Malone's massive success.

👉 Listen on:

• ✅ Apple

• ✅ Spotify

• ✅ YouTube

• ✅ And many more

• ✅ Or search “Choice Hacking” on your podcast platform of choice

Here’s what one of my lovely listeners had to say about the podcast:

I think that says it all! 😀 

Until next time,
Jen