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- NEW Podcast: How RED BULL used psychology to become a $12B brand
NEW Podcast: How RED BULL used psychology to become a $12B brand
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Jen Clinehens
October 01, 2024
In partnership with
Hi there - Jen here :)
🧠 Episode 612 of the Choice Hacking Podcast is now live!
In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip.
While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him.
Mateschitz knew he would have a hit on his hands if he repackaged the drink for the western market.
Despite having an uphill battle on his hands, Mateschitz managed to make the product - now called Red Bull - a worldwide hit.
Unsurprisingly, he used psychology and behavioral science to get there - knowingly or not.
Join me today as I unpack the history of Red Bull, its innovative marketing approaches, and how understanding customer psychology made it a global sensation.
Today’s episode is brought to you by:
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Here’s what one of my lovely listeners had to say about the podcast:
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"Instantly fell in love with this podcast.”
As a former psychology student and now marketer, I’m thrilled to hear Jen talking about how companies successfully use behavioral sciences to improve their product and services.
Every week, this podcast will give you useful tips and insights, ready to use in your own work.”
Until next time,
Jen
 | Jen Clinehens, MS/MBA |
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