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NEW Podcast: The psychology behind Quibi's $2B fail
Season 6 of the Choice Hacking podcast is now live!
Jen Clinehens
August 13, 2024
In partnership with
Hi there - Jen here :)
🧠 Episode 605 of the Choice Hacking podcast is now live!
It’s one of the biggest fails in business history - Quibi.
You may think you know the story - business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform, and it falls flat on its face in record time.
Only 7 months from launch to shutdown.
But contrary to popular belief, Quibi was NOT a bad idea.
In fact it was pretty ahead of its time.
Even if it was a HUGE marketing disaster.
Join me today as I break down down some of the sneaky psychological traps that the Quibi team fell into… and you could too.
Today’s episode is brought to you by:
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👉 Listen on:
Here’s what one of my lovely listeners had to say about the podcast:
⭐⭐⭐⭐⭐
“Instantly fell in love with this podcast
As a former psychology student and now marketer, I’m thrilled to hear Jen talking about how companies successfully use behavioral sciences to improve their product and services. Every week, this podcast will give you useful tips and insights, ready to use in your own work. Same thing happens with the newsletter. Jen, keep up the great work!”
Stay tuned for Thursday’s newsletter -
I’m breaking down the Generation Effect and how you can use the science of “filling in the blanks” to create better ads and grow your business.
Until next time,
Jen
 | Jen Clinehens, MS/MBA |
👉 Interested in working with me to improve your marketing and grow your business? Here’s how to get started:
Step 1: Schedule a complimentary no-obligation consult. You can do that here.
Step 2: Watch your email for a confirmation of our meeting and additional questions from me.
Step 3: Hit “reply” to that email and answer the questions.
Step 4: At the scheduled time of your consult, we’ll use this time to make sure we’re a perfect fit before you commit. We’ll also figure out the format (consulting, coaching, training etc.) that best fits you and your business needs.
Step 5: If we’re a good match, I’ll share next steps to book me in. If not, I’ll refer you to resources in my network that can help you.
Want to learn more? Here are a few testimonials and case studies from Choice Hacking clients that you can check out.
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