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- NEW Podcast: The psychology behind Spotify’s success
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Hi there - Jen here :)
🧠 Episode 607 of the Choice Hacking Podcast is now live!
Spotify, the music streaming service, has one of the most admired digital experiences in the world.
With more than 570 million monthly active users and an impressive 226 million paying subscribers, it’s not just a good user experience. It’s a wildly profitable business, too.
But how did this streamer become one of the world’s biggest and most admired companies?
Unsurprisingly, it’s down to a bit of psychology and behavioral science applied knowingly, or not, to Spotify’s marketing and user experience…
Join me today as I unpack the psychology behind SPOTIFY - its innovative marketing approaches, world-class user experience, and how understanding customer psychology made it a multi-billion dollar brand.
Today’s episode is brought to you by:
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👉 Listen on:
Here’s what one of my lovely listeners had to say about the podcast:
⭐⭐⭐⭐⭐
“Love how much info is packed into each episode. Enough to know if you want to delve more into a subject or example and consider how to apply in work.”
Until next time,
Jen
 | Jen Clinehens, MS/MBA |
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