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NEW Podcast: How psychology saved Chivas Regal scotch

NEW Podcast: How psychology saved Chivas Regal scotch

Season 6 of the Choice Hacking podcast is now live!

Jen Clinehens
August 06, 2024

In partnership with

Hi there - Jen here :)

🧠 Episode 604 of the Choice Hacking podcast is now live!

In the 1940s, premium scotch brand Chivas Regal was in big financial trouble.

They had gone from being a successful global spirits brand to almost losing it all.

But some savvy - and unexpected - psychological marketing moves not only saved the company, but made Chivas Regal one of the most popular brands of scotch on earth.

Join us today as we unpack the psychology behind the rise and fall (and rise again) of Chivas Regal scotch.

And how we can use the lessons of its failure and success to grow our brands and businesses.

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👉 Listen on:

✅ Apple
✅ Spotify
✅ YouTube
✅ And many more
✅ Or search “Choice Hacking” on your podcast platform of choice

Here’s what one of my lovely listeners had to say about the podcast:

“As a product manager brand strategy is key and being able to learn from other’s experiences is oh so helpful! Thank you for putting these together. It must take a ton of research.”

Stay tuned for Thursday’s newsletter -

I’ll be breaking down the concept of Cognitive Biases - what are they, why are they important to businesses, and how we can (ethically) use them to create better marketing, products, and customer experiences.

Until next time,
Jen

Jen Clinehens, MS/MBA
Founder & MD Choice Hacking
Courses, Coaching, and Consulting to you figure out what makes your buyers tick.

👉 PS When you’re ready to take your work to the next level, Choice Hacking can help:

Courses: Get certified in consumer psychology, behavioral science, presentation, and sales. Or get 100% access to every current and future course (and save $1500+) with a Lifetime Membership.
Coaching: Let’s work together one-on-one.
Consulting: Get your biggest challenges off your plate and into the hands of experts.

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