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- NEW Podcast: The Psychology Behind the Rise of Liquid Death
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Hi there - Jen here :)
🧠 Episode 610 of the Choice Hacking Podcast is now live!
When people first see Liquid Death, they’re get pretty curious.
It doesn’t look like any other brand of water they’re used to seeing.
At a glance its signature tallboy cans could easily pass for a can of beer.
And that's exactly what its brand fans love.
Join me today as I unpack how Liquid Death - one of the fastest growing CPG products, ever - used psychology and behavioral science (knowingly or not) to grow.
Today’s episode is brought to you by:
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Here’s what one of my lovely listeners had to say about the podcast:
⭐⭐⭐⭐⭐
"I stumbled on your podcast by accident but I am absolutely hooked."
Your delivery and keeping the information in a succinct delivery is outstanding. I am letting all of my colleagues know and already applying some of the things you share."
Until next time,
Jen
 | Jen Clinehens, MS/MBA |
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