- Choice Hacking
- Posts
- NEW Podcast: The psychology behind Blockbuster's legendary fail
NEW Podcast: The psychology behind Blockbuster's legendary fail
Season 6 of the Choice Hacking podcast is now live!
Jen Clinehens
July 16, 2024
Hi there - Jen here :)
🧠Season 6 of the Choice Hacking Podcast is now live!
It's one of the biggest, and most notorious failures in business history - Blockbuster.
You might think you know the story - an old, slow legacy player ignores innovation and gets gobbled up by a nimble startup, Netflix.
But actually, Blockbuster's failures were down to their own psychological missteps and misunderstanding of its customers' psychology.
Join me today as we take a look at the unknown story behind the failure of Blockbuster - and how the psychology behind their failure can help you make better decisions in your own business.
👉 Listen on:
Here’s what some of my lovely listeners have to say about the podcast:
"No exaggeration; your podcast is the best-produced marketing podcast I've ever listened to. You are an inspiration. Thanks for all the excellent content!"
“I stumbled on your podcast by accident but I am absolutely hooked… I am letting all of my colleagues know and already applying some of the things you share.”
“The Gucci of behavioural science & marketing podcasts. Does that say it all?”
Stay tuned for Thursday’s newsletter, where I’m breaking down the science behind psychological pricing and 5 ways you can test it out in your own business.
Until next time,
Jen
 | Jen Clinehens, MS/MBA |
Want to use behavioral science, psychology, and AI to grow your business? Choice Hacking has worked with start-ups, scale-ups, and Fortune 500 brands like McDonalds, AT&T, Starbucks, Adidas, and more.
👉 And when you’re ready we can help you, too:
Courses: Skill up and stand out with video courses.
Check out all of my consumer psychology, behavioral science, presentation, and sales courses or get 100% access to every single current and future course - forever - with a Lifetime Membership.
Coaching: Join the waitlist for 1-on-1 support.
1-on-1 Marketing Coaching for Entrepreneurs: Feeling stuck with your marketing, but know there’s more to achieve? Let’s work together to create a plan, grow your business and build (or launch) your brand.
1-on-1 Influence Skills Coaching: Let’s work together to build your network, power base, influence your organization, and drive your career forward.
Consulting: Get your biggest challenges off your plate and into the hands of an expert.
Validate demand or product-market fit and get feedback on your latest product, feature, pricing and startup ideas with real customers using our proprietary Fly or Die methodology.
Learn what makes your buyers tick with a Buyer Psychology Report or Customer Journey Map.
Transform your marketing from leaky bucket to conversion machine with a Website Auditor anEmail Marketing Audit.
Need something custom? Get in touch by replying to this newsletter or reaching out to [email protected].
Reply