The Future of Choice Hacking

Hi there - Jen here :)

My Plan to Help 100 Choice Hackers Make Their Next $100k+

Today I’m sharing something a bit different. 

This one’s going to be personal - it’s about the future of Choice Hacking (and me). 

The past few years have been full of surprises, personal growth, and amazing opportunities:

• Working with household names like McDonalds, T-Mobile, Starbucks, Adidas, AT&T, and more. 

• Getting flown out to places like NYC, Barcelona, Dallas, London, and Zurich to train Fortune 500 teams to use marketing psychology and behavioral science.

• Helping big brands add millions in tangible sales and profit using my Choice Hacking methods in their business. 

But even with this objective success, there was something missing for me. 

Sure, I’ve worked with some big brands and made some big impact. 

But a marketing model that helps put folks on the path to 2x marketing effectiveness (so sales and profit can 2x, too) shouldn’t only be available to huge companies who can afford to hire expensive experts.

That’s why in 2025 I’m flipping my entire business model on its head.

The world is changing. More and more entrepreneurs and marketers must learn how to package their own offers, market themselves and their brands, build audiences, and find buyers. 

And marketing psychology and behavioral science can help them do it better, faster, and with fewer headaches. 

That’s why I’m excited to share my 2025 plan: 

This year I’m helping 100 Choice Hackers get on the path to add $100k+ that they can use to: 

• Sleep better and worry less about their business (no matter how the market or industry is doing)

• Make a new hire so they can spend more time with friends and family

• Never have to go through a job search process or a layoff again

• Take a real vacation (mental and physical) for the first time in years

• Get freedom to work from home and/or live wherever they want - without the fear of random “return-to-office” mandates

• Create a nest egg to help protect their business (and mental health) from industry changes and economic pressures 

The theme of this year for Choice Hacking is SCALE - 

Getting 100 people on the path to add their next $100k and see the tangible benefits of marketing psychology at work in their business. 

Here’s the Plan:

1. Grow Choice Hacking Pro to 100 members and help set them on path to their next (or first) $100k with me as their live Chief Marketing Copilot. 

2. Play long-term games with long-term people by working 1-on-1 with a limited number of folks who see the benefit of marketing psychology and behavioral science. 

3. Host more workshops and courses that help Choice Hackers solve their most pressing issues, while sharing my approaches with as many people as possible. 

4. Limit my big brand consulting work to just 6 engagements this year, so I can stay focused on helping as many solo, small, and mid-sized Choice Hackers as possible. 

The Rules

1. I’m scaling, but not at the cost of quality.

As we grow, I’ll ensure every Choice Hacker gets high-quality support by:

• Capping spots and limiting intakes to maintain quality

• Inviting industry experts to lead Mastermind Workshops

• Hosting high-value live weekly workshops and group coaching 

2. I only work with people who want to build businesses based on long-term strategies - not chase vanity metrics. 

Choice Hackers build their businesses on the things that don’t change - like the human brain. We don’t waste time trying to hack an ever-changing algorithm, instead we focus on (ethically) hacking buyer psychology and behavior. 

3. I don’t do “maybes.”

My time is limited but the demand for that time is higher than ever. 

That’s why I only accept a clear yes or no. If someone is unsure, I’d rather focus my energy on working with people who are ready to go all in.

That’s the Plan.

This new strategy is a big risk for me - but I feel so strongly about helping more people this year that I’m betting my income on this new path. 

I’ll keep updating you on my progress.

100 Choice Hackers. 

The path to $100k+. 

365 days. 

Let’s do this.

Until next time,
Jen