Sometimes opportunity shows up disguised as competition. A 2x failed entrepreneur, accountant Joe Kudla had settled back into his 9-5 job to take a mental break and try to save some cash. He lived in the picturesque California surf town of Encinitas located along the famous Pacific Coast Highway, about 100 miles outside of Los Angeles. An avid rock climber, he’d suffered a back injury and decided to take up yoga. But he figured out pretty quickly that the athletic shorts he was wearing to...