People hate to take risks on new products and offers, because we hate to lose. We’re afraid that if we don’t know exactly what we’re getting into, we’ll make a mistake and lose time, money, or status. That’s why free samples are such a powerful sales driver (one study done in partnership with California’s Marsh Supermarkets found it increased sales 600% to 2000%)... 👉 Today's newsletter is brought to you by Blip ⬇️ Performance marketers: sick of wasting hours building ads one-by-one in Ads...