A lot of marketing sounds smart but doesn’t actually SAY anything - and that’s a big problem when it comes to conversion and sales. I know you’ve seen marketing like this - it sounds something like: “Empowering growth through strategy.” “We revolutionize your business.” “Reimagining what’s possible.” It feels polished, but almost… too polished. Like a thin veneer that makes things look good on the surface, but has zero actual substance (and is completely forgettable). I call language like...