Jen Clinehens: Choice Hacking - Marketing Psychology & AI
Trusted by 10,000+ founders, entrepreneurs, and business owners in 180+ countries
Share
Your biggest competitor isnât another business. Itâs your buyerâs DEFAULT behavior.
Published 21 days ago â˘Â 2 min read
Defaults are the silent-decision makers that guide much of our behavior. These are pre-set choices that take effect if you do nothing. We see, but often donât notice, defaults every day⌠Maybe youâve been automatically enrolled into your companyâs 401k or pension plan. (Studies show automatic enrollment increases participation in retirement plans by 40%) Maybe you keep going to the same coffee shop, not because you like it but because itâs on your way to the office. Or maybe you never change...
Subscribe to keep reading
This post is free to read but only available to subscribers.