How IKEA uses the Gruen Effect to get you to buy more

How Aldi Used Psychology to Take Over the Grocery Industry

NEW Podcast: The Psychology Behind the Rise of Liquid Death

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Narrative Bias: Tell stories. Win customers.

NEW Podcast: How Target Used Psychology to Perfect Its Experience

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🧠 How psychology built (and might break) NETFLIX

NEW Podcast: How COURSERA made education addictive

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🧠 Pratfall Effect: Why failure can build more trust than success

NEW Podcast: The psychology behind Spotify’s success

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🧠 How psychology almost killed Coca-Cola

NEW Podcast: The Billion Dollar Marketing Genius Behind Grey Goose

Season 6 of the Choice Hacking podcast is now live!

🧠 Generation Effect: How McDonald's, IKEA, and Aldi use it to drive engagement