Choice Hacking

Learn What Makes Buyers Tick: 2x marketing effectiveness (so sales and profit can 2x, too) when you master marketing psychology.

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Featured Posts

Why Steve Jobs stole from a hotel to build the first Apple store (and a free download)

Jen Clinehens

🧠 This Duolingo case study is my most requested...

Jen Clinehens

🧠 Why Netflix thumbnails are a billion dollar business

Jen Clinehens

🧠 The Cobra Effect: When rewarding customers punishes your brand

Jen Clinehens

🧠 How psychology saved Chivas Regal scotch

Jen Clinehens

NEW Podcast: How RED BULL used psychology to become a $12B brand

🚨🎧🚨🎧🚨➡️

Jen Clinehens

Archive

The Peak-End Rule: Why Your Buyers Don't Come Back

Jen Clinehens

How Disney, Lyft, Apple, & Netflix launch new products

Jen Clinehens

Why Burberry 🔥Burned $13M of Its Own Products

Jen Clinehens

How Apple & Chanel Used Social Proof to Become $1B+ Brands

Jen Clinehens

Can Psychology Save Starbucks?

Jen Clinehens

The biggest danger in business is not being hated - it’s being ignored.

Jen Clinehens

9 Ideas That Got My Clients to $250M+ in Marketing Returns

Jen Clinehens

The $5 Experiment That Reveals How We REALLY Spend Money

Jen Clinehens

How Apple, Netflix, & Starbucks Use Psychology to Charge You More

Jen Clinehens

The secret to getting people to take action

Jen Clinehens

Your biggest competitor isn’t another business. It’s your buyer’s default behavior.

Jen Clinehens

How psychology built this $4B clothing brand

Jen Clinehens

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